<aside> 📌 This sharing has been stripped down due to confidentiality, do reach out to me to find out more!

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Here’s what I did at Shopee

• Conceptualised, developed and executed 2 marketing campaigns (evergreen & thematic).
• I was also in the midst of campaign creation and optimisation of 2 campaigns (tentpole & category day).
• I also handled Shopee’s Mum’s Club (Loyalty Programme) Telegram channel
• There was a lot of collaboration with different stakeholders (e.g. key account managers, business intelligence team and other marketing functions e.g. social media and graphic design)

Shopee.pdf

Evergreen Campaign (Mum & Baby Essentials)

• This campaign is evergreen, where we aimed to direct our targeted audience to this microsite as the main landing page - such that they could find all things related to mum & baby, as well as ongoing campaigns

Thematic Campaign (Children’s Day Sale)

• This campaign is a cross-category campaign which is also thematic in nature.

Loyalty Club OOA Initiative (Shopee’s Mum Club Telegram)

Shopee Mum's Club

• Telegram channel is an essential out-of-app asset which we tap on, to direct users into Shopee’s app.
• For each scheduled post, it requires liaising with respective stakeholders for the content and graphic design, and writing of captions with UTM and bit.ly tracking

My Key Takeaways