<aside> 📌 This sharing has been stripped down due to confidentiality, do reach out to me to find out more!

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Here’s what I did at Lenovo

• Collaborate with the local team for onsite optimisations such as product recommendations, upselling/cross-selling opportunities, and search improvements
• Reporting on e-Commerce trade performance including KPIs, providing data-driven insights, and conducting deep dives were needed to better understand shopping behaviours and trends
• Assist with drawing up user/customer journey and on-boarding process
• Experience working on multiple touchpoints, creating a great customer experience
• Validate and improve usability, user experience and performance of the solutions

My Internship Journey

• First, I gathered customer journey insights & analysed the problems through the overall satisfaction scores.
• From there, I suggested some solutions and dive into those that can be solved through UX.
  • One of the things I do weekly is to website audit and push quick-ship models on the landing pages
  • and manage Insider Campaigns (I have categorised them by high to low of the marketing funnel)
• All of these will lead to UIUX improvement which will eventually result in overall higher conversion rates in all 6 countries.

My Key Takeaways